Category:
Retail Design
Location:
Palladium Chennai
Client:
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Area:
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Concept:
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Services Provided by Us:
Planning, Interior Design, Lighting Design, Site Execution, material procurement and detailing
People are stopped in their tracks by the striking visual appeal, and while it's difficult to evaluate visual effect empirically, gauging consumer involvement is straightforward and can be done in two ways. For starters, footfall counters can quickly record the number of potential consumers.
The idea focuses on enhanced customer experience, shop-ability, and practical effectiveness for the business once potential customers are in the store. The second quantifiable deliverable, customer conversion, is calculated through sales, which may be assessed as an overall turnover number versus shop size using contemporary EPOS till technology, or separated into product categories to gauge relative growth. In this approach, the value of the design and its business influence may be quantified.
